Calculating Audience

People Meter

Positive
1. Constant updating of viewers habits
2. Accurate results
3. Records data constantly

Negative
1. Not many households have people meters
2. Meter only updates channel viewing results, not advertising.
3. May be an annoyance

Online Surveys

Positive
1. Accurate results
2. Lots of users use the internet, so lots of results
3. Easy to access/answer

Negative
1. User may want to pose a different answer then stated
2. Some questions may not be relevant to user's sex/age/location
3. Some people dont use the internet

Phone Polls

Positive
1. Easy to obtain sex/age by asking
2. Can speak to the person and interpert there answers
3. Wide range of results

Negative
1. Most people "are busy", "dont have the time", "want you to **** off" etc
2. People might lie/speed up the conversation and give you untruthful answers
3. People can change there answers and mess up your poll
Number of webpage views

Positive
1. Easy to record
2. Mostly accurate results
3. Alot of internet users

Negative
1. Some people dont use/have internet
2. Low age group ( Teens - Young Adults)
3. Some users may not be viewing the page for the image/video

Competition

Positive
1. Attracts lots of people
2. Shows who viewed the article/shows
3. Good results

Negative
1. Resources needed for competition
2. Some people may not have time for it
3. Consumes time